My approach involved having three photographers, each specializing in completely different genres, capture a single, perfect image in three distinct, far-flung locations. By doing this, we intended to emphasize the camera’s capabilities to excel across various photographic disciplines and under vastly different conditions.

We chose photographers Pat Domingo, Ciril Jazbec, and Xiomara Bender, shooting on location in the Namibian desert, the glacier caves of Iceland, and the “Bayerisches Landestheater” in Coburg, Germany.

For Pat Domingo, a renowned fashion photographer based in Vienna, we orchestrated a photoshoot under a chandelier in the middle of the Namibian desert.

With Ciril Jazbec—widely recognized for his photojournalistic work with National Geographic—we explored an Icelandic glacier cave, where he documented geologist, glaciologist, and volcanologist Helga Kristín Torfadóttir.

With Xiomara Bender, known for her photo reports in North Korea, we captured images of ballet dancer Claudia Czyz and mezzo-soprano Maria Radoeva at the historic “Bayerisches Landestheater Coburg”.

Our production itinerary took us from Namibia to Iceland and, finally, to Coburg. We opted for a relatively compact crew supported by local service production teams at each location, ensuring an efficient shoot within a manageable timeframe.