Making of “WHYAT A/W 2024: DUSK ROMANCE”

Nestled in the rolling hills of Dogliani, Italy, our crew ventured off the beaten path to capture the authentic spirit of WHYAT’s latest collection.

We found our cast in the heart of the community: from vineyard workers to the local butcher and restaurant owners, each donned WHYAT garments in their everyday environments.

The contrast between rugged, real-life settings and the refined elements of “Dusk Romance” emphasized WHYAT’s belief that it’s not about where you’re from - it’s about WHere You AT.

The resulting footage, with its earthy tones and twilight atmosphere, speaks to the adventurous yet cozy vibe of the new Autumn/Winter 2024 collection, blending retro nostalgia with the brand’s signature sporty elegance.